The one film that is currently the talk of the tinsel town and the audience alike is Pelli Choopulu and many different observations and analysis are making rounds on this. The latest observation is that this movie has proved a new point.
Apparently, the other release Manamantha received a fabulous critical acclaim but it didn’t do any sort of promotions. As a result, there are no collections at the box office. On the other hand, when you look at Pelli Choopulu, the whole exercise had a strategy involved.
The way it was pitched, holding premieres for celebrities, they making buzz in social media resulted in superb publicity. So, not just content, even promotion is also important. Secondly, Manamantha has come next to a successful movie. If it had come before it would have worked really well at the box office.