Most of us tend to have the habit of putting two and two together and coming to conclusions without actually reasoning on them. When that happens, misunderstandings occur. Similarly, don’t put two and two together after reading the headline because the truth is something else.
We are talking about the movie Janatha Garage and the way it is shaking the Trade, the Distributor's expectations and Publicity. The pre release business has happened in a big way and few territories have been sold for record breaking price.
As for the distributors expectations, they are touching the sky and the heat has been on since long. As for the publicity, for some reason, a lot of waiting has been happening for the movie and social media has been abuzz about it so free publicity is also quite strong. You can say it looks like a pre released blockbuster is on the cards.
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