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Dhruva: Content Or Currency Problem?

By - December 21, 2016 - 01:04 PM IST

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Nothing beats the delight when you hear that your film is getting positive response from all across and yet your true success cannot be achieved. This is because some movies get tremendous response but that doesn’t get converted into collections at the box office.

The same seems to be happening with the recent release Dhruva featuring mega powerstar Ram Charan and the sweet Punjabi Lassi Rakul Preet Singh. Reports reveal that though the film has got full positive talk, collections are not touching the expected mark.

Some are saying it is due to the demonetization effect while few others are saying this content didn’t connect with B, C Center audience. There are also those who are saying there are not enough theaters and the release should have been better. Yet, the film is nearing the hit mark.