A little while ago, the Ice Bucket challenge became a big mania across the globe and right from celebrities to random girls and guys ended up drenching themselves with a cold bucket of ice cubes. That trend became viral for a very long time.
Now, the title of a movie has started a new trend. Everyone is coming up with their childhood and youth photos with title Appatlo Okkadundevadu on Facebook and social media. For the record, this is the title of the latest release in Tollywood which is getting very good response.
This is contributing to indirect publicity for the film. Interestingly, this is not an initiative from the makers of the film and it became viral like the ice bucket challenge. This reminds us of the other movie Killing Veerappan where many started putting a cup to their eye and took a picture.
ALSO READ : Appatlo Okadundevadu Movie Review