iQlik User Adda: Changing Trend in Tollywood Music Industry

By - February 14, 2017 - 05:00 PM IST

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Music always plays a pivotal role in the success of a film. Especially in Telugu film industry, there is a lot of significance for audio albums. The filmmakers here are very much concerned about the songs/music and take extra care to make sure that the audio becomes a big hit. The music directors here also cash the demand and charge hugely for their work. The producers also celebrate the music by organising grand audio launch events. We have many numbers of music directors in the film industry, but if someone asks who is the top music director in the industry right now, the two answers we get without a single doubt is "Thaman S" and "Devi Sri Prasad."
Thaman and Devi Sri Prasad are undoubtedly the best music directors in the industry but the collective opinion of the public in the recent times is that these two have become routine and the liking towards their music reportedly started going down. The fact that both of them have come to this position is because of the hard work and dedication they showed towards work. The music that is created by these two talented composers has become routine, and people are not enjoying the music but started adjusting to it. Gone are the days where we enjoyed DSP's music in Nee Kosam, Anandam, Khadgam, Kalusukovalani, Manmadhudu, Sontham, Varsham, Arya, Bommarillu, Jalsa and few others). His music is beautiful outside but not inside. The same is the case with Thaman.
The directors and producers also realised the same, and they began roping in music directors from the other film industries. The recent developments in Telugu film industry confirm the same. Super Star Mahesh Babu's ongoing project in the direction of AR Muragadoss has music by Harris Jayraj. The decision of choosing Harris Jayraj came as a surprise for everyone. Power Star Pawan Kalyan also offered the chance to the young Tamil music composer Anirudh Ravichander for his next film in the direction of Trivikram Srinivas. Bollywood music director Pritam is also making his Tollywood debut with Mass Maharaj Ravi Teja's upcoming film Touch Chesi Chudu in the direction of Vikram Siri. Shankar-Ehsaan-Loy music trio is back again in Tollywood for the next prestigious project of Young Rebel Star Prabhas which will be directed by Sujeeth. Tamil composer Santhosh Narayan worked for Venkatesh's Guru. Another Tamil music director D Imman is also planning to make his debut soon in Telugu.
With Telugu music lovers feeling bored of the music scored by the top Telugu music composers, the directors and producers are experimenting with bringing Tamil and Hindi music composers on board. This new development should be welcomed, but at the same time, there is a lot of local talent in Telugu who also deserve equal opportunities. Music directors like Sunil Kashyap, Mickey J Meyer, Kalyan Koduri, Sri Vasanth, Bheems, Anup Rubens also deserve good opportunities. Other music directors like Achu Rajamani, Ghibran and Gopi Sunder also proved their mark in Telugu. Even Chiranthan Bhatt received appreciations for his amazing work for the film Gautamiputra Satakarni.
On a final note, one thing is sure that the movie industry is completely not in a position to entertain the Rotten Routine music from anyone. All that the makers are looking for is some good and pleasant music. It's nice to welcome music directors from the other film industries, but at the same time, our local talents must also be given some good opportunities. Let's hope that the good olden days come back for Telugu films in terms of music.
-Rayarao Sriram

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