You would agree with us when we say the small screen industry has become more powerful and sought after medium for the public than the silver screen. In lieu of that, the Tollywood biggies tend to do their maximum campaigning on the TV channels for their movies.
On a mutual note, some TV channels also use the star power for maximum TRP. One channel is Star MAA. The channel was earlier MAA and after acquisition by Star group, it became Star MAA and re-launched itself with the game show ‘Meelo Evaru Koteeswarudu’ featuring megastar Chiranjeevi.
Not stopping at that, the channel has now announced that very soon it would be telecasting the historical opus Gautamiputra Satakarni featuring Nandamuri Natasimham Balakrishna. This has become a double treat for both mega fans as well as Nandamuri fans.
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