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Sampoornesh Babu- A Marketing Case Study

By - April 25, 2017 - 11:47 AM IST

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The standard opinion everyone of you would have regarding the criteria for a hero is good looks, good height, good body, nice acting skills and an almost perfect appeal. But imagine a person having none of these and yet becoming a popular hero.
 
This is the reason why Burning Star Sampoornesh Babu has become a marketing case study. With just one movie he became a sensation and it has clearly set out a strong message. Irrespective of looks, one’s eccentricity and intensity makes the difference.
 
As a result, anyone can become like Sampoornesh Babu. Even in the case of Bollywood, the likes of Manoj Bajpayi and Nawazuddin Siddiqui have proved to be quite the stars with a rather unconventional set of credentials. Of course, Sampoo is way below them and yet he made his mark.