You have to spend quite a lot to get publicity for your film and only then the chances of pulling the crowds to the theatres are high. However, there is also another way, the means of a controversy. Whenever a film is struck by controversy, the publicity is immense.
This time, it was the turn of the movie Duvvada Jagannadham albeit a genuine issue. The usage of two words in a song became a major bone of contention and one caste was up in arms. The issue is resolved but parallel benefit is, the biggest free publicity happened.
We are talking about the song ‘Gudilo badilo…’ which had the words ‘Namakam…Chamakam’. Due to the protest from Brahmins the song got maximum publicity. Many are dancing and putting it on youtube in their own way. Not just that, they are also following every news of that song. Anyhow, a press note has been released regarding the changing of lines.
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