Every now and then the Tollywood circuit keeps working on ways and means to come up with something new and that’s what sets the trend. The trendsetting approach is more for promotions and publicity so that it catches the attention of the audience. In that process, a new trend comes at frequent intervals.
In this regard, the latest trend which has become like a religion in Tollywood is the hype before the hype. By this, we mean the buzz that gets created even for a teaser. Earlier, things were simple in the form of an audio release function and then the movie release with some promotional events. But with social media things have changed.
The concept of the teaser, the trailer came up and these days songs are being released online one by one. Now, the cine folks have started creating promotions even for the teaser or song release. Some say it is just stretching a single thing many times. For now, this method is catching enough attention but it remains to be seen how long this will continue.