The business of cinema is a crucial element to the Tollywood industry and hence they always make sure they make the most of it during the hot seasons. In that, the summertime is the best because it is holiday time and many would be keen to watch movies. However, every year the summer season is facing a strong challenge.
The Indian Premiere League (IPL) cricket championship commences from April first week and goes on until the end of May. The love for cricket is high as cinema among our Telugu folks. As such, the Bollywood folks have already postponed their big releases with the fear of IPL but the scenario in Tollywood is somewhat opposite.
None of the big releases have budged with their release dates and they are proceeding as per schedule. Some really good summer treats await the audience in the form of big movies from Ram Charan, Allu Arjun, Mahesh Babu and others. That way, they are ready to face the IPL threat and offer their treats.