Cinema is a very powerful medium which has a direct impact on the society and the minds of many people. Hence, if used in the right manner, it can create a lot of positive impacts. Speed director Puri Jagannadh has been known for his fast-paced commercial entertainers but this time he has come up with something societal.

A short video has now been unveiled and this happens to be directed by a girl named Jennifer. This has Akash Puri, son of Puri Jagannadh, along with Neha Shetty. The theme of this video is about wearing a helmet while driving and ensure the safety of your life and thereby the happiness of your near and dear ones.

Akash and Neha are the lead pair for Puri’s new directorial ‘Mehbooba’ and while the underlying intent was to promote the movie, the main objective is a message to all the riders about the importance of wearing a helmet. This sentiment from Puri Jagan has struck a chord with many and the video is going viral.