Every film that is made has to be promoted strongly in all possible ways and only then it can really sustain its strength at the box office. Normally, it is the duty of the cast and crew of the film to do what best they can but when some legendary personalities show a slight interest, the film reaches a new range of hype.

It is known the news that ‘King’ Akkineni Nagarjuna is all set to arrive with his new movie ‘Officer’ and this has been helmed by the eccentric Ram Gopal Varma. Though the release date is approaching, fact remains that the film has failed to generate any hype and the pre-release promotion material also fizzled out.

However, a big turn has come now. The living legend Amitabh Bachchan has come into the fore and mentioned about ‘Officer’ in his Twitter account. He has also shared the trailer of the movie and addressed Nag as his dear friend. With Big B taking this interest, the hype factor is going to be quite high for this venture.