One of the most talked about and highly watched reality show in the small screen circuit is ‘Bigg Boss’ and currently the second season is on. Given the craze and following for this show, the cine folks are looking at a wonderful opportunity. They want to come and promote their films in the show through the form of celebrity appearances.
Recently the team of the film ‘Jambalakidi Pamba’ did that wherein the film’s hero Srinivas Reddy and the super talented Vennela Kishore went and visited the inmates of the Bigg Boss house. They also stated “Instead of knocking every door and promoting our film, coming here and promoting will do the job.”
This only goes to show how big the reach is for this show. However, to those who are planning movie promotion through the show need to have deep pockets because it is becoming expensive. As it is, movie promotion exercise is a costly affair and it is the same in ‘Bigg Boss’ also due to the huge TRP and traction.