The best thing about social media is that creativity has no limits and boundaries and just like there are those who are keen to spread negativity and hatred, there are also those who believe in showing the lighter side of life and create some humour for everyone. Director Sai Rajesh of ‘Hrudaya Kaleyam’ fame is one such man.

He has always believed in coming up with something contrasting albeit to generate smiles for everyone. This time he chose the Bigg Boss 2 contestant Kaushal. Apparently, Kaushal has got a team working on promoting him everywhere and it calls itself Kaushal Army. Lot of people are voting for him as part of their efforts.

This seems to have struck a thought in Sai Rajesh and he came up with something called Nutan ‘Navy’. This is in favor of the eliminated contestant Nutan Naidu who is currently trying to get back. As was the intent, it has become a fun like thing for everyone and catching their attention. In the process, it is also the gateway for people to vote and get Nutan back so Sai Rajesh’s creativity is working both ways.