Speaking strictly from financial point of view, the amount of money the heroines make is more through endorsements than the movies. This is in relation to the effort put versus the revenue being generated. There are those instances wherein starlets earn in just one day for an ad what they earn through a film by working for weeks.
And if you become a sensational heroine, money will not know any limits. The dove eyed Kannada Hudugi Rashmika Mandanna has become a hot property in the Telugu Film Industry and also among the audience of both the states. Hence, her demand has increased immensely which has drawn the attention of the population.
Recently Rashmika has done the KLM fashion mall ad and that’s her first endorsement. Even the radical stud and Rashmika’s co-star Vijay Deverakonda has been the brand ambassador for this brand. According to inside news, KLM management gave a whopping 25 lakhs to Rashmika just for a day’s shoot. This ad came in the midst of Bigg Boss 2.