We have often mentioned how three things decide the fate of a movie before its release- Title, teaser and trailer. In that, the title plays a very important role because that’s the first tool which has the ability to capture attention of the public. And this becomes even more significant when the film features a high grade superstar.
Right now, two movies and their titles has become a point of discussion. We are talking about ‘Sarileru Neekevvaru’ featuring superstar Mahesh Babu and ‘Ala Vaikunthapuramlo’ featuring stylish star Allu Arjun. The first reaction coming is, both these titles sound new to youngsters and for 50 plus audience it reminds them of their childhood.
Incidentally, ‘Sarileru’ title comes from the song ‘Sarileru neekevvaru sarasaala sudhakaruda…’ a classic song in a black and white movie while ‘Ala Vaikuntapuramlo’ is a poem. Hence, the senior audience got well connected. But then, it is not sure if that would bring them to theatre on release day. Only if the talk is good and both the movies appease the family audience we will see great results at the box office.