One would wonder why the stars are looking at 'Climax'? Do they want to cast her for an item number in their films? The answer is NO. As the theaters are closed, the movie is releasing digitally on RGVWorld/Shreyas media app. RGV team has priced the ticket Rs. 100 for online viewing. This is indeed a new phenomenon for new films. The business model of OTT platforms like Netflix, Amazon Prime Video is different as they charge the users on a subscription basis.
Now, RGV is testing the waters by fixing a ticket price for online viewing. If this online theater model works and brings profits to the makers, it is going to create a sensation in the film industry for sure. The star heroes and producers will come forward to release their films in the online theater platforms. They will have the option of fixing the ticket price. We have to wait and whether 'Climax' sets up a new trend or not.
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