Director Gunasekhar has been wisely using Allu Arjun's craze for promoting his films. In his previous movie 'Rudramadevi', Allu Arjun's cameo appearance gave a huge boost. Allu Arjun played Gona Ganna Reddy in the film and his performance resulted in a lot of appreciation from one and all.

Even now for Gunasekhar's upcoming film, 'Shaakuntalam' starring Samantha, the director has roped in Allu Arjun's daughter Allu Arha to play a key role. On this note, Allu Arjun along with his wife Sneha and son Ayaan is also visiting the shooting sets regularly with Arha. Allu Arjun has dedicated his personal vehicle Falcon for Arha.

The pictures and videos of Bunny looking after Arha from the monitor are going viral on the Internet and is creating free publicity for the film. Samantha plays the titular role in Shakuntalam. More details of the project are awaited.