Icon star Allu Arjun is currently busy working on a couple of brand endorsements. The star hero is waiting to join the shoot of Pushpa: The Rule. It is the second part of the Pushpa franchise. Meanwhile, we have an interesting gossip about the actor right now.

If the reports are believed to be true, Allu Arjun rejected an endorsement deal worth many crores. Allu Arjun usually charges a bomb for every endorsement and a lot of brands evince interest to work with him. But, we hear that he rejected a Gutka brand.

Despite the brand offering huge money, the actor decided to not endorse it. On the other hand, he reportedly rejected a Whiskey brand in the past too.

It looks like Allu Arjun is carrying a sense of social responsibility and is trying to be an inspiration to others.