These days the business of cinema has become so pathetic that nearly eight out of ten movies fail to recover their costs. There was a time when the only oxygen came from satellite rights bought by TV channels but now even that channel has become very rigid.
Given that situation, one film has reportedly struck a new benchmark. We are talking about the movie Mama Manchu-Alludu Kanchu featuring collection king Mohan Babu and comedy star Allari Naresh in the lead. The film is due for release in December.
News from this camp is that the satellite for this movie has been taken at a whopping 4.5 crores. There is a talk that the demand for this movie is so high and it is a great record. Incidentally, such an amount for pre-release is indeed great. That speaks about the type of the movie this is going to be.