Having made a good film doesn’t make you sit and cool your heels, the real deal begins only after you completed it. Promotion is the most important aspect for a film’s success and if that is not done properly, even the best of content will fail at the box office.
While publicity is a mandatory norm for every movie, there are also times when few incidents are staged to give that extra masala to publicity. Normally, that works and right now discussions are happening over an incident which happened during the pre release event of Baahubali-2.
It is known that music maverick Keeravani spoke quite controversially onstage and followed it up with few tweets. Eventually, lyricists like Bhaskarabhatla, Ramajogayya Sastry, Sirasri responded on social media with their counters. Now, some are feeling whether it was just a publicity stunt. As such, Baahubali-2 has complete positive aura so maybe this small negative thing was required just to make things different.