You know very well that the stardom and fame of the maverick music director Keeravani has come from his albums and compositions. While that fame is still intact, Keeravani seems to be generating popularity through a different channel altogether lately.
Well, this is through his social media activity. Few weeks ago, he created a storm by coming up with a set of tweets which hurt many songwriters in the industry. Now, it appears he seems to have targeted a noted Bollywood singer.
Apparently, the Bollywood singer declined to sing for Baahubali 2 in the Malayalam version and Keeravani brought this up in his latest tweet. This has triggered fierce discussions on who that could be. That way, more than music from Baahubali, his twitter is spiking his popularity in a big way.