Life was rather different when Andhra Pradesh was united but post bifurcation a lot of focus has fallen on Telangana region, its culture and identity. Incidentally, for Tollywood the biggest market is Naizam area and now this region has become much more critical.
As a result, many heroes have begun focusing on a Naizami makeover. In the recent past, movies such as Pelli Choopulu, Ami Thumi, Fidaa, Arjun Reddy scored huge success and they were on typical Telangana background and nativity. With this, heroes are now taking this path.
They are keen to come up with Telangana slang in their dialogues and things have become more interesting with natural star Nani also joining that club. Sources say he is keen to act like a Telangana boy in his next.