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The Power Of 'Fidaa'

It has been quite a while since the movie Fidaa arrived and it has more or less completed its full business run as well. Despite that, the film has again grabbed headlines and this time for a genuine record it has registered in the online world. Well, social media has become an integral part of our lives.

True to that, the cinema industry has realized its potential and it is doing everything in its strength to promote the movies. In this process, there have also been instances where few movies have come up with fake numbers when it comes to views to their teasers, trailers and also the box office figures.

In some cases, money was shelled out to ensure the likes and count goes up on social media. While that has been the trend, Fidaa has emerged with a genuine benchmark. One of the song ‘Hey Pillagaada…’ clocked a whopping 1 million views in just 24 hours of its release. That’s the story folks!
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