Of late, the police departments of various states are using social media extensively to bring awareness among people. They use memes and videos from popular films to spread the message to a large section of the audience. In this process, Kerala Police have recently used the video clip of Allu Arjun's Race Gurram to promote their app.
Kerala Police have recently launched an app called Pol-App. This is a one-stop app that can people use for any kind of police service. To promote this app, the social media wing of Kerala police used a clip from Race Gurram in which Allu Arjun appears as a cop all of a sudden to save Shruti Haasan from the goons.
പോൽ ആപ്പ് - പോലീസ് സേവനങ്ങൾ ഇനി ഒരു കുടക്കീഴിൽ pic.twitter.com/I9Pwx9Q8uc
— Kerala Police (@TheKeralaPolice) February 19, 2021
The clip perfectly suited to the campaign and is now going viral all over social media. The popularity of Allu Arjun in Kerala is also helping the video to have a wide reach among the masses.