You might be an extremely talented director with great ability to shape up a film but if you don't know how to market your film you are considered a failure....
It is an imperative thing that when you make a movie and want the crowds to come to the theatres, promotion and publicity is important. As part of that, the makers keep coming up with some really innovative strategies....
All of you strongly believe that the tough taskmaster S S Rajamouli is one superb filmmaker who has got a streak of blockbuster hits to back his credentials....