You need to set that unique trait in you as a superstar and only then the masses and different genres of audience connect with you. In the case of Bollywood's Mr Perfectionist Aamir Khan....
You are well aware that promotion is very important for any film to get the right kind of attention and there are many methods of doing it. While innovation is the key, sometimes few teams take some radical measures....
These days one of the key parameters to gauge the fame and popularity quotient of a film celebrity is by checking out his/her count of followers on the Twitter site....
It is more or less like a norm for every film to have its share of brand partners and usually the list tends to have at least one or two media houses as well....
Whenever a movie with a good content and emotional quotient comes, the language doesn't matter and its gets the patronage from the audience. A new film which is getting this response is the Bollywood flick Saala Khadoos....
You could term it as a feedback of sorts but then there are many big range heroes who fail to do roles which suit their age and image. The concept of ageing gracefully and doing roles like Hollywood icons such as George Clooney, Brad Pitt....