These days the best way to grab attention and publicity is by coming up with something controversial and sensational. Given the amount of focus thanks to the social media....
As an actor it is not always the quantity but the quality that gives you a certain level of respect and regard among the cine buffs. And even if one of those performances takes the film to be a big hit, you earn a special place....
Though a flood of movies come and go there are a few which create a lot of commotion and draw interest irrespective of whether they work at the box office or not....