Cinematographer Suneel Reddy is wielding Megaphone for the first time with 'OM'. The story is really interesting with nice twists and turns. But Suneel missed the trick in executing it. The screenplay is awful. Moving the story back and forth only created confusion among the audience. Too much emphasis has been put on making the film in 3D and this might have also added extraburden on him. In short, he just failed to make the right use of all the resources in hand.
In general, Kalyan Ram takes good care of the music in his film but there is a remarkable failure in this movie. The album itself is an average fare with 2 songs picturized well. The back ground score does not add any weight to the movie. Thumbs down to Music composer Karthik!
The movie unit does not seem to have made the best use of 3D technology. 3D scenes lacked the punch and they haven't worked on embedding it at right places to maximize the effect. They boasted of having Hollywood technicians on board but are totally under used/misused. The director himself is a cinematographer formerly, but that did not help too. Gautham Raju's experience is not felt in editing. Action sequences lack the punch.
Kalyan Ram perhaps should ease the burden on himself by leaving the production. He tread a dangerous path of investing a whopping budget on himself with out calculating the risk and that braveness did not help him. Perfect business is not about investing money, it is all about investing money on the right project at the right time.
The first half of the movie is pretty bad, interval bang being the saving grace and second half is good with some unexpected twists every now and then. But the irony is people may not have patience to sit through the entire first half.