Andhra Pradesh's New Capital Vijayawada was a hub for showbiz and anything relating to films earlier. It used to be the deciding center for any film released. The most prestigious 100 days functions of blockbuster films and other success events used to happen in Vijayawada. But as the years passed by, the Telugu Film Industry preferred to have any film related events in Hyderabad for the sake of convnience and accesibility.
Apart from Manchu Vishnu and Tapsee starrer Vasthadu Naa Raju audio release which happened in Loyola College Grounds, Vijayawada in the year 2011, no significant audio release event happened in Vijayawada. But after the recent political changes and the formation of New Andhra Pradesh as a separate state, Vijayawada became the centre of attraction for everyone and Tollywood was of no exception to this. The team of Oka Laila Kosam recently launched a song exclusively in PVP Mall, Vijayawada in the presence of Akkineni Family fans. To make things more interesting, the audio launch event of Gopichand starrer Loukyam is scheduled today in the same Loyola College Grounds.By looking at these developments, one can realize that the much anticipated showbiz trend is back to the beautiful New Age city Vijayawada!
ALSO SEE : Loukyam Movie Audio Release Promo