New Power Centre In Tollywood

By - September 11, 2014 - 12:38 PM IST

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 Though Tollywood is a big industry it must be said that the reins of this circuit are in the hands of just three or four individuals. But now, it appears that a new member is joining that league. We all know that the film Anukshanam did its business through an auction mode. This is directed by Ram Gopal Varma.

The film’s producer Manchu Vishnu in an interview revealed that the patent of the ‘auction’ mode lies with his firm. This means, whoever has to release a film through auction model has to go through Vishnu’s firm and that would mean offering a royalty to his firm.

Anukshanam's business worked very well through auction model so this is likely to be the future. Already RGV announced that his new movie Ice Cream 3 will be in auction model. It is clear that Vishnu’s firm will have its margins for every film adopting this model and even the makers will have their margins before its release. The way things are progressing, Manchu Vishnu’s production house looks to be in the takeoff stage for becoming a new power centre in Tollywood.

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