Indian Cinema Hitting Chinese Market

By - January 31, 2015 - 05:04 PM IST

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Speaking about the business of cinema, the domestic market is so huge that it can garner nothing less than 200 to 300 crores if the film is good. This advantage is enjoyed by the Bollywood flicks. But they have not stopped there and have gone international which has fattened their wallet in a big way.

But here is something most unexpected and unusual. Reports say the recent blockbuster PK is all set to hit the theaters in China albeit in their own language ie Mandarin. And this is not it, the film is set for a big release as it would be hitting in more than 3500 screens across China. Now, this is something mind boggling.

As it is, China has 1/4th of the world’s population and it is a world by itself where stuff like Facebook or other open economy things don’t work. The Chinese have a strong passion towards cinema and with a subject like PK arriving in Mandarin they would lap it up out of curiosity. Already the film has made a whopping Rs 650 crores worldwide so you can imagine how the numbers would grow if the Chinese like it. For now, it is good luck to PK and team!

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