You don’t require any introduction on power star Pawan Kalyan and his impact in Tollywood. But lately, his brand and image is being exploited in such a way that six out of ten movies tend to use his name in dialogues or put up his poster or song in some part of the movie.
While that is the situation in Tollywood, there is another star in Kollywood who is also being used in a similar manner. He is none other than Ajith. Fondly known as the ‘Thala’ (leader in English) in Tamil, the name of Ajith and his branding is becoming very frequent in other Tamil movies.
Those who are familiar with the trend of Telugu and Tamil movies are stating that Ajith seems to have taken the place of Pawan Kalyan in Kollywood. Some of the Tamil film fraternity members say when it adds a lot of mileage and commercial value to their movies, why not use it. That’s how things work!