If the men of the film industry take care of the acting, directing, fighting, settings and other hardcore activities the women take care of the artistic side of the craft such as designing, makeup, costumes etc. Their major presence is felt in the costume designing section and some have a sizeable background.
The common trend found in the designer segment is the celebrity wives are part of it. In Tollywood, this segment belongs to the likes of Rama Rajamouli (wife of S S Rajamouli), Roopa Vaitla (wife of Sreenu Vaitla), Neeraja Kona (sister of star writer Kona Venkat), Shravya Varma (niece of Ram Gopal Varma).
Now, another new name has joined the list and she is none other than the petite beauty Madhavi Latha. Though she has made her mark as an actress, Madhavi Latha is known to be very creative in terms of designing costumes and she is causing a buzz. Well, it looks like she has found an alternative career as well.