Tamil Film's Indirect Promotion In Bollywood

By - July 01, 2015 - 12:03 PM IST

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These days the only way to get your attention and interest to watch a movie in a theater is through the right kind of promotion and publicity. If the reach and visibility is not there, people will not even know about a film’s release. In lieu of that, many films tend to do their best to promote themselves.

However, one Tamil film has come up with a strategy wherein it is getting indirectly promoted in Bollywood as well. Inside news is that the brain behind this is one of the leading actresses of the movie. She is none other than Athiloka Sundari Sridevi and the film in discussion is the Tamil flick Puli.

Buzz is that Sridevi who hails from Bollywood has brought in her PR team to come up with a strong campaign even in Bollywood and it is fetching results. Puli is grabbing a lot of attention among Bollywood media as well. The film also has the likes of seductive beauty Shruti Haasan and the apple pie beauty Hansika. Let us wait to see how all this promotion gets converted at the box office.

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