They are two of a kind and each has his own share of fan base and box office stamina. However, a situation has risen wherein both might be at loggerheads. We are talking about the duo of superstar Mahesh Babu and stylish star Allu Arjun and it appears their paths might intersect very soon.
The filmnagar circles reveal a new war is emerging between both and this has to do with Brands. Yes, so far, Mahesh has been the king of brand endorsement not just in Tollywood but in entire south India wherein his annual income is reportedly around Rs 30 crores. But he has someone close on his heels.
He is none other than Allu Arjun and reports reveal many brands are keen to rope him in for the youthful image he has. As such, Bunny has been part of many brand endorsement deals but now it is taking a new level altogether. The brand market experts say the rate at which he is signing contracts will take him very close to Mahesh.