Bollywood's most influential hero Amitabh Bachchan is not only a brilliant actor but also a philanthropist in real life. He was the pioneer in conducting the most popular game show Kaun Banega Crorepati earlier and participated in many socially responsible events and NGOs. He is also quite active in Social Media about expressing himself relating to happenings around the World.
Now, Doordarshan has roped in Big B to become brand ambassador for DD Kisan project which is aimed to promote agricultural awareness in the country. This deal was signed in initially by Amitabh and DD for a staggering amount of Rs. 6.31 crores. But as per sources, DD Kisan received an E-Mail from Big B saying he has decided to endorse this cause for free.
This is indeed a great philanthropic move by Big B in spreading awareness for Indian farmers and being a part of this good governing initiative.