Whenever a film is up for release and it has good expectations then there is a lot of scramble that goes on for special invites and passes. Only a fortunate few manage to get that and this also gives them the chance to meet few celebrities because such shows tend to have them in good numbers.
Usually, it is the Media personnel that keep getting invite for film related events and special shows. Now, a new set of people have begun getting these invites. They are being called as the champions on social networking. Apparently, they have nothing to do with the film industry professionally.
But still, they are the ones who are promoting movies and focusing on them. This is merely due to their passion and that way, some films are getting promoted nicely. Hence, those who rock the social media are being identified by the film circles and invited for the film shows. In a way, they have become a media avenue of sorts.