The business of cinema is rather unusual and it keeps fluctuating as per time. Given the fact that Tollywood is a regional market, such variations are higher when compared to Bollywood which has a steady growth. Going further deep, the focus now is on what can be called as a registered blockbuster.
Till recently, it was considered that any film which can touch about 50 crores was a blockbuster. After the making budgets shot up then collection targets also increased and it went to 65 crores plus. But now, the latest figure has come and this has caught many cine buffs by surprise.
Well, the filmnagar circles are saying if the collections are crossing 100 crores only then the film can be taken as a blockbuster. Whether the market potential has increased or the audience ratio has risen is not known but Tollywood believes this figure is achievable. Recently, Srimanthudu has crossed the magic figure so confidence has boosted further.