There are those moments in life when some of us may feel envious about few film stars and the kind of money they make. Fact remains that it is their brand value and aura that actually brings in a lot of business and mileage to the other brands. This is how the evolution of brand endorsement has happened.
Tollywood has been blessed to have a range of star heroes and the latest and hottest sensation among them right now is the towering hunk Daggubati Rana. Ever since he donned the role of the powerful Bhallaladeva in Baahubali his life and image have transformed significantly. Now, his mere presence is attracting investments.
Recently, Rana made a celebrity appearance for Singapore International Indian Shopping Festival and that event got a massive response. Many say this is due to Baahubali effect. Now, the awards night SIIMA is going to happen in 2016 at Singapore and the organizers feel this was like a pilot event which got a very good response so they are confident even SIIMA will get massive sponsors due to Rana effect.