You would be hearing and talking a lot about the greatness of Indian cinema and the reach it has got but here is something that has happened literally taking the Indian cinema to a new zone called the stratosphere. In case you are not aware, stratosphere is 50 km above the earth’s surface ie above troposphere.
So, what is Indian cinema doing out there? Well, an entity called as Global United Media has entered Mollywood by taking the distribution for a movie titled Lord Livingston 7000 Kandi. They have made an impactful entry by coming up with a new promotion strategy for this movie.
The trailer of the film was released and it was sent up in the sky using helium balloon. This is also attached with an LED screen and the trailer keeps running in it. Not only that, there are also ‘Go Pro’ cameras attached and they would record the entire journey. Once the balloon reaches stratosphere, it would explode and the material would come back but this would be traced through GPRS. This is out of the world!