When you look at the entire chain of the business of cinema, an important link in that is the theatre owners. If you are not in their good books then no matter how good a movie you make, it is absolutely no use. That way, the theatre owners are in constant demand throughout the year.
But right now, there is news that many theatre owners based in Telangana and Andhra Pradesh are scurrying for cover and they are going underground. The reason for that is the magnum opus Rudramadevi 3D. Apparently, heavy lobbying has reportedly begun to grab the theatres for this movie.
Since there are some bankable movies releasing in and around Rudramadevi time, it is heard that the theatre owners are being chased for booking. Unable to bear the pressure and constant follow ups, they have switched off their mobile phones and have gone somewhere they cannot be reached.
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