A lot of brainstorming and thinking goes while preparing a marketing plan for a film because publicity is the backbone for the movie. But there are also few smart ways to promote a film and one such method is controversy. This may sound ironical but a controversy is sufficient to lift the attention for a film.
Something like that is happening right now with the movie Sher. Though the film is gearing up for release and also had its audio launch, not a soul spoke about it. But one dialogue in the trailer has caused a lot of buzz. It goes like this ‘Polavaram project…veedi pelli…jariginatte untai…kaani jaragavu chiragga’.
With that dialogue, controversy has risen and many are demanding this dialogue should be removed. Indirectly, people who are focusing on Rudramadevi and Bruce Lee have realized the existence of Sher. The film has Nandamuri Kalyanram, Sonal Chauhan in the lead while Mukesh Rishi is essaying a powerful role. Let us see how this dialogue will show its impact.