Bollywood Imitates 'Baahubali' Marketing

By - November 09, 2015 - 01:00 PM IST

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There are many reasons why the magnum opus Baahubali became the biggest blockbuster India has ever seen but if you are to attribute it to some key factors then marketing and promotion stands first. The tough taskmaster S S Rajamouli and his team came up with some brilliant moves in that regard.

Now, one of the strategies seems to have been copied by a Bollywood filmmaker for his magnum opus. Apparently, prior to the release of Baahubali, Rajamouli came up with a series of posters and each one introduced just one lead character individually along with a small description.

Akin to that, the colorful moviemaker Sanjay Leela Bhansali is repeating the act for his movie Bajirao Mastani. The filmmaker introduced the poster of the pout lipped beauty Priyanka Chopra as Kasibai and that of Deepika Padukone as the warrior princess Mastani. So, let us see how this Baahubali strategy works for this project.

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