Size Zero's Variety Train Promotion!

By - November 13, 2015 - 01:56 PM IST

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PVP Cinema’s title of the film may be Size Zero but promotions of the film are of the biggest size. Anushka Shetty has been inundated with compliments for her bold decision to put on 20 kilos to suit the part in Size Zero. Her commitment plus the quirky and feel good content has triggered super excitement among the trade and general public.
For the first time in Indian film history, makers have come up with a novel idea of roping up multiple trains for movie branding. Trains from the South Central Railway which cover the states of Andhra Pradesh, Telangana and Tamil Nadu were handpicked to promote Size Zero. The entire stretch of trains has been branded with Size Zero designs and also the interiors of the trains sported the Size Zero branding. This has grabbed the attention of not only passengers but also the onlookers.
K S Prakash, son of legendary firector K Raghavendra Rao, directs the film. The lead pair (Anushka & Arya) coupled with sweet promos and concept designs that released so far have made the cinegoers wait with a heightened sense of anticipation for the film.
Music of the film composed by MM Keeravani released on November 1st is a chartbuster already and the trailer has garnered almost over 2 million views and is still counting. Size Zero (and its Tamil version Inji Iduppazhagi) hits the screens worldwide on the 27th of November.

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