Once you become a successful heroine, you are bound to be flooded by film offers and brand endorsement deals. While this offers a lot of money and fame, there is also another side to any heroine. They are considered as role models in society and their deeds of charity make a lot of difference.
Usually, heroines are the first to jump and grab the offers of endorsing soaps, shampoos and other glamour products but when it comes to some reality based issue, some of them back off. One instance to quote is the initiative by few NGOs to promote sanitation in closed environments.
It is heard that many starlets evaded this request and that way, only two heroines have obliged to it. They are the sensuous Brahmin beauty Vidya Balan and the charming beauty Charmme. In fact, this is the first time Charmme also took part in an initiative and has offered whatever help she can. Hats off to both ladies and let us hope the other glam girls also take a leaf from their book.