The word Samanyayam is very much popular in politics but this word is being practiced by popular producer in Telugu film field.
Coming to the news, the producer with Midas touch Dil Raju decided to distribute his theaters to all the four movies that are releasing this Sankranthi. This successful producer has no own release this alluring season and hence he has equally lent his theaters to all the four movies Dictator, Express Raja, Nannaku Prematho & Soggade Chinni Nayana . These films are releasing on consecutive days and share the 1600+ theaters across the two Telugu states. Of course, solo releases would benefit the makers but since it is Sankranthi season, they have no better option but to share the theaters.
This is indeed a good gesture from the ace producer. Wish his decision meets its objective and all the films set the cash registers ringing.