Dil Raju was very interested in music and used to participate in song competitions held by Abhinandana at Tyagaraya Gana Sabha. Initially, he thought of staring an audio label but on the advice of a senior distributor Mahender Reddy (Venkata Lakshmi films). He entered in to film distribution and partnered with Venkat Lakshmi Films only to taste bitter losses.
Dil Raju along with his brothers opened a new office with the name Sri Harshita Films in 1996. But the story remained the same as they suffered severe setbacks initially. They shut the shop and went to their old family Automobile business.
Slowly they got in touch with some stars and gaining knowledge and later started Sree Venkateswara Film distributors in NIzam in 1999. Their first three films were Oke Okkadu, Nuvvu Vastavani and Sakhi. They went on to distribute several blockbusters like Kushi, Murari and Nuvvu Naaku Nachav and from there; there is no looking back till today.
Dil Raju bought Nizam rights of Aadi without even listening to the story. Vinayak narrated me a story during the production of Aadi and later showed him a couple of scenes from Aadi film, it was then Dil Raju. And it is how Dil Raju’s first production movie, Dil happened and it went on to become a big blockbuster and from then he is being called ‘Dil Raju.
He went on delivering quality films with high success rate. Arya, Bhadra, Bomarillu the following movies after Dil went on to become blockbusters too. Later Munna and Parugu remained as averages but Kotha Bangaru Lokam brought him the success.
2009-2010 is considered as the dark phase in Dil Raju’s career as a producer. Akasamantha, Josh, Maro Charitra and Rama Rama Krishna Krishna failed to do well at the box office. He introduced Nagarjuna’s scion, Naga Chaitanya in to movies with Josh. The movie created tremendous hype before release but failed miserably at the box office. Finally the dark phase ended with NTR’s Brindavanam.
Brindavanam went on to become biggest grosser in NTR’s career then. He continued the success streak with Mr.Perfect which was again the biggest grosser in Prabhas’ career. His recent track record has mixed results – Oh My Friend (Flop), Gaganam (Average), Seethamma Vaakitlo Sirimalle Chettu (Hit), Ramayya Vasthavayya (Flop) and Yevadu (Hit) and Pilla Nuvvu Leni Jeevitham (Hit).