When the New Year commenced, most of you were excited but also a little anxious over the outcome of the Sankranthi contenders from Tollywood. This is because a total of four movies were at loggerheads and three among them were big budget star flicks.
Fortunately, all the four movies got success marks and there is a reason behind that. After those four releases, no other movie came. More than the content, it is the mood of the audience that ensured the movies worked. Even critics were soft and gave pass marks to all the movies.
On the other hand, audience also got time to watch all the movies because of no other releases. They had sufficient time with good theatre availability. Hence, due to the positioning and proper strategy, all movies worked. This is indeed a good start for Tollywood this year.