We are blessed to be in India considering the number of festivals we get to celebrate with different fervor. But to those who are part of the film industry, they also have another set of festivals. This is when the big cultural organizations have their gatherings filled with grandeur and of course, good money.
So, that festival season is right now on with the IIFA Utsavam happening in Hyderabad, India. This is followed by Gulf Andhra Music Awards (GAMA) in Dubai and the best is yet to come with the North American Telugu Association (NATA) in USA. This is the time for celebs to mint their money.
As a result, right from passes to participation's all are putting pressure on organizers and they are also using their best connections to lobby for participation. On the other hand, the Celebrity Cricket League (CCL) is also on which is giving sufficient mileage to everyone. Good times altogether!
